Fall Awareness Campaign
Inspiring education
Project Details
Project Duration: August - September 2025
Role: Graphic Designer
Summary: Awareness and retargeting advertisements for the College of Engineering social media team.
Objectives:
Craft a variety of advertisements for the College of Engineering social media pages.
Two “apply now” ads
One “testimonial” ad each for four featured majors
One “notes app” ad each for four featured majors
Make designs adaptable for different aspect ratios and post sizes.
Spotlighting student success
This campaign put student achievement at the forefront, featuring undergraduate engineers from distinct majors, each bringing their own perspective on what it means to succeed as an engineering student at Oregon State. This segment of ads let students speak for themselves with a featured quote on what their time at OSU has pushed them to accomplish. The visual approach was intentionally varied with different compositions and environments made cohesive through consistent layouts and typography. The result was a campaign that felt genuine, positioning the college as a community that celebrates the individual paths of its students, not solely on academic rigor.
becoming a beaver
This segment of the awareness campaign transformed the college’s application process into a familiar, low-friction format: the notes app checklist. Designed to mimic the clean, minimal look of a digital notes screen, the advertisements reframe potentially intimidating application steps into something approachable and already in motion. With the first checklist item completed, the viewer sees what else remains, and subconsciously steps into the role of a student who’s part of the way through the process. By borrowing a visual language easily recognizable to Gen-Z audiences, the path to becoming an Oregon State engineer is reframed as something personal, doable, and one tap away.
